And those that you keep will probably only skim your messages, or maybe even skip over them entirely. Long emails will lead to low open rates. That is why brevity is so important for email marketing, as Entrepreneur Magazine reported. You need to get your message across quickly and in as few words as possible. Focus on your key points and make those points stand out.
In addition to keeping your emails relatively short, you also need to make them frequent. This way, when a customer suddenly needs a product or service that you offer, your firm is the first name the comes to mind. Content always matters. If your content is lacking, then your email marketing efforts will prove not only ineffective, but actually detrimental.
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Share Tweet Share Pin Shares Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer. Thomas Griffin June 8, at am.
Thanks for reading this article — I hope you found it helpful. Thomas Griffin President of OptinMonster. Carolyn July 4, at am.
Thanks for such a thorough checklist, Sharon. These email tips are great. Sharon Hurley Hall July 4, at am. Wendy September 22, at pm. Sharon Hurley Hall September 26, at am.
Nick June 19, at pm. Christine February 3, at am. Alison April 10, at pm.
Aug 14, Take our advice and use the right email marketing tips to boost your business. Grow an email marketing campaign that will produce desired. Or open it just to delete it? Maybe you don't even know where your campaigns are going wrong. We've all received an email we immediately deleted, marked as .
Terry Nugebt April 17, at am. Add a Comment Cancel reply We're glad you have chosen to leave a comment. Get Started Now.
Incentives and promotions are often sent out in a one-size-fits-all manner to all customers — one deal for every customer, no matter their buying behavior. You may miss out on the opportunity to drive them to convert. Individualized incentives allow you to tailor discounts and deals to each individual customer, driving personalization for the customer, but also driving increased sales and further proving ROI. Adding dynamic content to your emails can not only add a layer of personalization, but also create a sense of urgency for your contacts.
Placing a countdown timer or product countdown widget in an email can motivate contacts to act before they miss out on something valuable.
This type of content changes based on when customers open the email, giving them a very precise timeline of when a deal ends or when the items are gone. One way to increase email conversions and click-through rates is by including a strong call-to-action. The CTA within your email is easily the most valuable portion, but you need a strategic and enticing offer to get customers to continue interacting with your brand.
The right CTA will incentivize readers to take action within your email by clicking through to your website or landing page. Whether it is a discount code or a product recommendation, including highly personalized CTAs will drive higher engagement than generic one-size-fits-all messages.
The stronger your CTA is within your email, the better chance you have of recipients clicking through and ultimately making a purchase. As marketers, our goal is to engage customers through the point of purchase by offering them real, relevant value. But often times, the pressure of proving ROI and producing revenue from marketing tactics can muddy the waters. But when we focus our attention on offering true value to our customers, the purchase will naturally follow. Making your brand valuable to a contact can come in many forms and should change depending on the audience. For a clothing brand, the value to customers might be an email campaign that includes the latest products with additional content about stylish outfits.
For a brand selling running shoes, it might be tips for nutrition or stretches specifically for runners.
Finding the right niche for your brand — and audience — will make your emails more engaging and valuable. We tend to focus a lot of our marketing in the moments before and moments after a purchase, but what about during the purchase process? Consumers are 8 times more likely to open transactional emails than any regular marketing email.
Yes, they are that important.
When a customer makes a purchase, you probably send out confirmation and shipping emails to them. Take advantage of the white space by adding additional CTAs like product recommendations that complement the purchase.